Richard Debbas (SGP) – Abuja (Nigeria)   Leave a comment



With coordinates 9°4′0″N 7°29′0″E Abuja is the capital city of Nigeria located in the Federal Capital Territory in the center of Nigeria. Abuja was built mainly in the 1980s; it officially became Nigeria’s capital on 12 December 1991, replacing Lagos which kept its position as Nigeria’s commercial capital. With a population estimated in 2011 at 950,000 with a 6% yearly growth, Abuja gathers most of the Diplomatic Representations around the seat of the Federal Government (its Presidency, the Legislative and its core Ministries). Abuja offers relative security to its residents and visitors, a well maintained road network, multiple 4 and 5 star hotels and is well endowed with posh residential accommodation for incoming expatriates; its International Airport will connect you with daily flights to most Nigerian cities, West African capitals as well as major European capitals. Nigeria experienced a relatively high rate of economic growth estimated at 7%/yr despite the world economic crisis. President Goodluck Jonathan has maintained full control of the Ministry of Power while Deziani Alison-Madueke is the Minister of Petroleum Resources following the recent death of Umaru Musa Yar’adua, the outgoing President from the Northern part of Nigeria in May 2010, that has empowered his Vice President Goodluck Jonathan who is a native of the troubled Bayelsa State in the Niger Delta as the new President, Namadi Sambo from the North was nominated as the new Vice President, peaceful elections in April 2011 confirmed them for a 4 years term in spite of many skeptics who prophesied possible ruptures among the Muslim Hausas in the North, the Yoruba in the West and the Igbos who are the real landlords of the oil fields, but according to others, vested interests of the West in this Country’s natural resources and the volatile situation in the Arabian Gulf will most certainly not allow major restructuring to take place in the political arena and therefore a relatively stable Country. Largest African producer and exporter of crude oil and the second largest exporter of LNG after Algeria, Nigeria experienced some disruptions in production due to community disorders in the Niger Delta region for the past 8 years, which reflected in a decrease in production and exports of 40 % of its total capacity ante 2002.

The major foreign producers in Nigeria are Shell, Chevron, ExxonMobil, Total, and Eni / Agip. Recent developments in the upstream sector include the start up of the Chevron-operated Agbami field in September 2008, with peak production of 250,000 by the end of 2009. Non-crude petroleum production was roughly 230,000 bbl /d in 2008, bringing total oil production to 2.17 million bbl /d for the year. This amount increased in 2009 with Total’s Akpo condensate field coming on-stream and peaking at 180,000 bbl /d. In 2008, Nigeria exported most of its 2.17 million bbl/d of oil production (approximately 1.9 million bbl /d were exported). Of this, 990,000 bbl /d (44 percent) were exported to the United States, making Nigeria the 5th largest foreign oil supplier to the United States. The light, sweet quality of Nigerian crude makes it a preferred gasoline feedstock. Consequently, disruptions to Nigerian oil production impacts trading patterns and refinery operations in North America and affects world oil market prices. Over the past years, volatility in Nigerian oil supplies has led some U.S. refiners to stop purchasing Nigerian crude. Additional importers of Nigerian crude oil include Europe (25 percent), Brazil (7 percent), India (11 percent) and South Africa (4 percent). Despite shut-in production, Nigerian trade patterns appear to have remained stable over the past year, most of which can be attributed to capacity additions from the Chevron-operated Agbami oilfield combined with slightly decreasing domestic consumption and declining world demand. Nigeria has six export terminals including Forcados and Bonny (operated by Shell); Escravos and Pennington (Chevron); Qua Iboe (ExxonMobil) and Brass (Agip) with deeper offshore production being exported directly from the Floating Production Storage and Offloading (FPSO) platforms. Nigeria’s export blends are light, sweet crude, with gravities ranging from API 29 – 47 degrees and low sulfur contents of 0.05 – 0.3 percent. Most Nigerian crudes trade at a premium to Brent, the North Sea benchmark crude.Nigeria had 184 trillion cubic feet (We subdivided the region in two major axis of interest of proven natural gas reserves as of January 2009, which makes Nigeria the seventh largest natural gas reserve holder in the world and the largest in Africa. The majority of the natural gas reserves are located in the Niger Delta. In 2007, Nigeria produced 1,204 billion cubic feet (Bcf) of natural gas, while consuming 456 Bcf. Approximately 749 Bcf were exported, mostly as liquefied natural gas (LNG). LNG exports through Bonny will possibly attain full capacity after securing the lost supply from onshore fields affected by the disorders. The new liquefaction plant to be erected in Bayelsa State on Brass River should bring total exports of LNG to 2,000 Bcf by 2012.

American and Western businesses need to find new market outlets to sustain a healthy growth and fight recession; the low purchasing power and the lack of adequate natural resources within the United States and Europe will force industries focusing on O&G, mining, pharmaceuticals, consumer goods, EPC, Industrial Equipment as well as the Auto Industry to expand their global presence and penetrate emerging markets in Africa and the Middle East in addition to the current trading axes with Europe, China, Russia and South America. Africa and the Middle East are rich in natural resources; they constitute both a source of raw materials and commodities to the growing demand of the industrial and service sectors in the US and a significant outlet for industrial equipment, pharmaceuticals and skin care products, consumer goods and automobiles. We envisage a growing demand for consulting services engaged in helping American and Western businesses penetrate the emerging markets of Africa and the Middle East by bridging the cultural and business standard barriers and establishing effective sourcing and distribution networks abroad. Such consulting activities can operate cost effectively from Abuja in Nigeria. The business environment in Nigeria became highly complex since the restitution of democracy in 1999, corruption has not been abolished and red tape became a real plague for business procedures. Although the Federal Government claims transparency in all Government transactions, new comers interested in investing or starting business in the oil and gas sectors will unfailingly need to partner with a local Godfather, as the new regulations for doing business require compliance with the “Nigerian Content”. The relatively stable situation in Niger Delta with corrective measures undertaken by the Nigerian Federal Government to empower the poor communities of the region is expected to reinstate full capacity production in the onshore fields while the development of the offshore fields by the majors is expected to progress without major hitches.

Richard Debbas
Global Partner status (Associate – Executive – Senior): Senior
Country of registration: Nigeria
City of registration: Abuja

Emerging market penetration and development
Government and community relations
Overseas business unit management
Market analysis and assessment
International bids and contract initiation, negotiation and management
Corporate management with P&L responsibility
International business development strategy
Budget planning, implementation and control
Appointment of agents and establishment of distribution networks
Planning and implementation of international supply chain

Service industry to the O&G sector
Natural Gas and LNG
Construction and EPC
Manufacturing consumable products (FMCG)
Agriculture and processing
Forestry and plantations development
Tin, Barite and Granite mining
Power generation and Water Supply

MA ECONOMICS- American University of Beirut
High Potential Development Program – American University of Beirut
Department of Treasury and Finance Leadership Program – Workshop organized by Lebanese Institute of Public Service
Thomson-CSF 45 days Crash Training Course on Telecom Digital Exchanges and HF Transmission
Cable & Wireless Workshop on Manpower and Equipment Operation for Outside Plant Networks
Mobil Producing Nigeria Unltd Seminars on HSE, Community Development Relations, Vendors Compliance with API Standards
Shell Nigeria Workshop on Logistics for Offshore Operations
In-house Seminars on LNG; International trade conferences, workshops and seminars on Energy, LNG, NG and Biodiversity
Participant in multiple International Conferences on Trade and Economic Development in the Middle East & Africa
Personal development courses on public speaking, MBTI, TMI, Motivating and Managing People

United Technologies Inc
Thomson-CSF (Thales Group)
Cable and Wireless
Boyle Engineering Corp (AECOM)
Federal Ministry of Solid Metal Development, Nigeria
Cheniere Energy Inc
Northrop Grumman Corp


Richard focuses on helping globally export oriented corporations penetrate and develop the emerging markets of Sub-Saharan Africa and the Middle East through hands-on expertise in these regions and a vibrant distribution network of agents and wholesalers; He also initiates, sustains and reinforces government and community relations for his clients while introducing and negotiating new services or participating in international bids.

Visionary entrepreneur, US Citizen, married with 2 children, born and educated in Lebanon, Richard is fluent in English, French and Arabic, he obtains his Masters in Economics from the well reputed American University of Beirut having completed a secondary education in French and Arabic at the International College and Notre Dame in Lebanon. Very early in his professional career Richard develops contract management skills in Telecom and EPC, as well as Business Development techniques with Fortune 500 companies – initially in the Middle East and subsequently in Africa. He assumes full P&L responsibility at the age of 32 while demonstrating excellent leadership and communication skills in implementing contracts and in establishing Overseas Business Units for US and EU based Global Corporations. Pro-active, he manages risk effectively and initiates and nurtures strong government and community relations in these emerging markets; Patient, calm and persistent, he is willing to go the extra mile to accomplish successfully a given task. Richard is Founder and President of Petroleum Industries and Services Corp. based in Albuquerque the commercial capital of New Mexico in the United States; He consults to US based corporations eager to expand their services to the African and Middle Eastern emerging markets; He is also Founder and Managing Director of Comasco Limited based in Nigeria from where he follows up his Operations and Consulting services in Nigeria and neighbouring West African countries. Richard is highly mobile and available to pursue short and long term assignments within the West African and MENA regions with adequate international and regional travel.

He establishes and manages government relationships on a daily basis for Northrop Grumman Corp, United Technologies Corp (Essex Cables, TP&M and Sikorsky), resolves international disputes between Occidental Petroleum and the Emirate of Sharjah, covers Saudi Arabia, the UAE, Iraq, Syria Jordan and Lebanon. • Initiates, organizes and manages a $18 M rehabilitation project in Lebanon aimed at repairing the outside telecom plant network and digital exchanges of the civil war stricken Beirut and suburbs; Spearheads the acquisition of two competitor companies and wins $43M contracts for Thomson-CSF (Presently the Thales Group in France) in one year; Partners with Keum Kang Construction Ltd (South Korea) in signing a contract and completing works for the installation of 12 Inch / 250 Km water pipeline funded by the Ministry of Water Resources and supervised by the US Corps of Engineers in Riyadh-KSA; Participates and wins $172 M international bids and contracts in the Middle East for the supply of agriculture equipment and engineering services lity-Nigeria; He also plans and supervises a contract for the setting-up of a 40 ton/day palm kernel oil processing factory in Akwa Ibom State-Nigeria, plans and organizes the rehabilitation of 10,000 hect of palm plantations for the Cross River State Government-Nigeria including bid preparation, work schedules and equipment specifications; He then engages in the management of $82 M EPC works and material supply contracts for ExxonMobil, Ashland Petroleum, Shell Oil and Chevron in Nigeria; Initiates and completes a $14M road and utilities construction cor Fst through hands-on expertise in these regions and a vibrant distribution network of agents and wholesalers; He also initiates, sustains and reinforces government and community relations for his clients while introducing and negotiating new services or participating in international bids.

Abuja, Nigeria
Abu Dhabi, UAE
Riyadh, Saudi Arabia
Beirut, Lebanon
Houston, TX, USA

Global Partner preferred location
City: Abuja
Country: Nigeria

To contact Richard Debbas (SGP), please forward an email to the Academy of Business Strategy.

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Posted August 6, 2011 by louisejanepearson in Richard Debbas (SGP)

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